What Is YouGov?
YouGov is an international market research and analytics group that's been operating since 2000. With the goal of providing an "unparalleled insight into what the world thinks", YouGov offers the opportunity for consumers to join their worldwide panel and share their opinions in exchange for cash. Businesses looking to learn more about their target audience can tap into this panel to conduct market research and access a wide range of data.
General Details 📜
| Status: | Active, Legit |
|---|---|
| Helps You: | Make Money |
| Platform Type: | Crowdsourcing Marketplace Rewards |
| Opportunities: | Data Sharing Market Research Participation Physical Product Testing Refer-a-Friend Survey Taking |
Contact Info ☎️
| Socials: | Linkedin • Facebook • Instagram • Twitter • Youtube |
|---|---|
| Emails: | help.us@yougov.com (for general inquiries) • press@yougov.com (for press-related inquiries) • uspress@yougov.com (for media inquiries) • investor.relations@yougov.com (for investor relations) • company.secretary@yougov.com (company secretary) • info@yougov.com (for clients) • governance.team@yougov.com (for compliance) • dataprotection@yougov.com (for data protection) • security@yougov.com (for reporting any security vulnerabilities) • your.rights@yougov.com (for user rights-related inquiries) |
| Phone: | +1 (646) 213-7414 (for press-related inquiries) |
| Support Pages: | Contact Us • Help Desk • FAQ |
Company Details 🏢
| Founded: | 2000 |
|---|---|
| Legal Name: | YouGov PLC |
| Also Known As: | YouGov Dot Com Limited • YouGov Limited |
| Subsidiaries: | Siraj, Polimetrix, Clear Horizons, Harrison Group, Definitive Insights, Opigram, Decision Fuel, Galaxy Research, SMG Insight (re-branded to YouGov Sport), Portent.io, Inconversation Media (re-branded to Inconvo), Charlton Insights, Lean App, Faster Horses Consulting, Rezonence, and LINK Marketing Services |
| Founders: | Stephan Shakespeare • Nadhim Zahawi • Uri Grodzinski |
| Headquarters: | London, England, United Kingdom |
Who Is YouGov For?
If you're looking for a side gig, YouGov can be a great platform to earn some extra income. It's a bonus if you also love answering surveys and sharing opinions.
If you're a business owner, YouGov offers various solutions for your research needs, such as surveys to get the answers you need from your audience.
Requirements 🔎
| Minimum Age: | 16 years old |
|---|---|
| Supported Locations: | Algeria, Argentina, Australia, Austria, Bahrain |
| Supported Devices: | Computer, Smartphone, Tablet, Android Phone, iPad YouGov is available through web browsers as well as on the Google Play and Apple App Store. YouGov has another application named YouGov Pulse, a market research tool that monitors your internet usage and anonymizes it to identify how people use the internet. Users can install this application to earn more points. This application is available for Android, iOS, Windows, and macOS devices. |
How Does YouGov Work?
There are 2 types of users on YouGov: Panelists and Clients.
Here's how YouGov works for each of those user types:
For Panelists
Panelists (aka panel members or earners) can sign up for YouGov, answer surveys, earn points, and redeem cash, gift cards, mobile credits, or other prizes.
Optionally, Panelists can also download the YouGov pulse app to earn money passively by sharing their internet usage habits.
Panel members can also gain points by referring friends and family members.
Cashing out:
Once you have at least $50 (~5,000-60,241 Points) in your earnings balance, you can cash out via Charity Donations, Direct Deposit, Gift Cards, Mobile Credit Top Up, PayPal or Paytm. Payouts typically take 1-30 days to be sent out.
Details for Panelists 💰
| Work Type: | Casual |
|---|---|
| Income Type: | Active, Passive |
| Work Schedule: | Flexible |
| Workplace: | Remote |
| Point Conversion: | 1 YouGov point is worth $0.00083-$0.01. 100-1205 points = $1. To reach the minimum payout amount listed below, you'll need to have around 5000-60241 points. Point conversion rates vary depending on user location and the reward chosen. YouGov seems to have different systems for different panels, which is confusing. Still, in almost all cases, higher-value rewards typically offer better rates. |
| Minimum Payout: | $50 Minimum payout varies depending on user location. For example, in Canada, the minimum payout as of publishing is $35. |
| Payout Options: | Charity Donations Direct Deposit Gift Cards Mobile Credit Top Up PayPal Payout options vary from country to country. |
| Payout Speed: | 1-30 days Payout speeds vary depending on your location and chosen payout option. |
| Pros: |
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| Cons: |
Pros and cons are based on real YouGov Panelist reviews. |
For Clients
For clients (i.e. business owners, brands, agencies, etc.), YouGov offers an "ever-growing source" of consumer data -- something that they call "living data".
To get started, clients can either create a free account directly on YouGov's business website, or they can reach out to YouGov directly to learn more about their market research solutions and products. Custom-made surveys can be created in minutes, with results being accessible within an hour.
Details for Clients 💼
| Commissions / Fees: | Unknown | Payment Options: | Unknown |
|---|
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YouGov Images
Editorial YouGov Review
Is YouGov a Good Way to Make Money?
This section is incomplete. Showing what we have so far...
Payout Minimum Rating: 1/5
YouGov has a minimum payout of $50.
Payout Speed Rating: 2.5/5
Payout speeds vary depending on your location and chosen payout option. Overall, based on our data, you can expect to get paid in 1-30 days after reaching the minimum payout amount.
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YouGov Statistics
General Platform Statistics
#5,771
Global Site Rank
8.8M
Avg. Monthly Site Visitors
4M
Total App Downloads
3,900+
Active Clients
17M+
Active Panelists
£169.0m
Total Revenue (2021)
40M+
Surveys Completed in 2021
1,450+
Total Employees (2021)
Data as of June 03, 2022 • Sources: SimilarWeb, AppBrain, YouGov, YouGov Corporate
Panelist Statistics
Based on real data from our 11 YouGov Panelist reviews. View all Panelist statistics here.
Help make this data more accurate by writing a review!
YouGov Reviews From Panelists
Average Scores
Reviewer Recommendation
😁 100%Rating Breakdown
Reviews By Total Earnings
- Unknown (0%)
- Less than $100 (77.78%)
- $100-$999 (22.22%)
- $1,000-$9,999 (0%)
- $10,000-$49,999 (0%)
- $50,000-$99,999 (0%)
- $100,000+ (0%)
Reviews By Age Range
- Unknown (0%)
- 13-17 (0%)
- 18-24 (66.67%)
- 25-34 (33.33%)
- 35-44 (0%)
- 45-54 (0%)
- 55-64 (0%)
- 65+ (0%)
Reviews By Length of Use
- < 1 month (0%)
- 1-3 months (33.33%)
- 3-6 months (11.11%)
- 6-12 months (22.22%)
- 1-2 years (0%)
- 2-3 years (22.22%)
- 3-5 years (11.11%)
- 5+ years (0%)
There are probably other better earning apps out there
It's not the best beermoney/survey site out there and it's not a reliable income generation hustle. Depending on your demographics, it may take some time for you to save up 5000 YouGov points because the surveys may be infrequent. But it's something you can do on and off because of the email reminders and the fact that the surveys are short that you can complete them while in the bathroom or during commute. Referral is the fastest way to earn points but this requires much grinding in terms of sharing the referral links in different fora.
The surveys are fairly short and do not require free response/essay-type answers. Most take less than 5 minutes to complete since the questions are mostly multiple choice or ranking statements but there are a few instances where it can take as long as 10 minutes.
Email prompts to alert me of surveys in which I am eligible to participate
App interface is clean and easy to use in terms of being able to see all the necessary info ie. points accumulated, available surveys, available rewards to redeem
Points award per completed survey is very minimal. It takes a long time for me to accumulate 5000 YouGov points which is the minimum to redeem a SGD 25 PayPal transfer. Most significant points earning activity is through friend referral.
As someone living in Asia, apparently I do not receive as much survey prompts as someone living in the US or UK. I receive survey prompts sporadically (once or twice a month).
Virtually no customer support to troubleshoot issues. There was one time where it took more than a month for me to receive my reward in Paypal (despite the promised 10-15 days). I tried to send follow-up emails to the listed contact but received only automated responses.
There is a settings field where users can decide how frequently they would receive survey prompts as soon as they became available. To maximize earning capacity, ensure that you have ""all available surveys"" selected
Don't rely on YouGov giving you significant income. Since surveys are inconsistent, I treat this as an extra hobby that I can earn pennies from.
Answers to the survey questions must be honest and genuine. I read anecdotes of people getting locked out from their account because they just randomly gave inconsistent answers (some surveys ask the same question multiple times but in slightly different ways)
Share your referral link to friends so you can earn "passively"
Easy to use and no disqualifications
YouGov is great in a sense that you don't need to exert as much effort in waiting around for surveys because you can just enable survey emails in your account for convenience. You won't experience any form of screening process that will disqualify you from taking the survey. You can expect to earn points every time a survey is given to you.
However, I would like to warn new users that they shouldn't expect daily availability of surveys. It might be more frequent like receiving surveys a few times a week but it may vary depending on your location. YouGov for me is something to earn in a long-term use with only a short time dedicated to answering the surveys.
I really love that their survey emails don't keep my hopes up. If you receive an email, better take it as soon as possible because they also run for a limited amount of time. It's not as limited that missing the first five minutes upon receiving the survey could already make the survey unavailable to you.
I am confident that I will earn points because YouGov surveys have no disqualifications to its panel users.
From where I'm from, 5,000 points is the only threshold that I can reach before I can avail any of the rewards. There are no other lower points threshold with lower rewards that I can redeem. It takes a long time before a user can redeem especially with the less availability of surveys lately.
I think that I receive few surveys because I live in the Philippines. There are only a few local studies being generated through YouGov that require the feedback of users like me with being Filipino as one of my demographics.
The referral program does not provide continuous commissions unlike other sites. You can only earn by the new sign-up referrals who have completed 6 surveys and that's it.
Update your account settings to enable survey email notifications and then under survey frequency, choose 'as often as possible'. This would allow you to receive surveys through your emails with the latest available ones.
You can utilize the referral program if you have a lot of friends, large networking of people, a blog/page so that you can earn 200 points per new user signing up with your unique link as long as they have completed 6 surveys (not including the survey profile completion).
Yougov platform
The many ideas for earning money
Many opportunities are restricted to U.S. residents
