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Upright Reviews & Overview

Rated 4.415 out of 5
4.4/5

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Unrated. This is an aggregate overall user rating, calculated based on real reviews from Upright users.

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    Upright Review At a Glance

    • We believe Upright is legit. We gave it a trust rating of 5.0/5. View reasoning.
    • Based on our combined research and user reviews, Upright seems to be a good financial opportunity for Investors. It has an overall depositor score of 3.8/5. View our research.

    What Is Upright?

    Upright (previously Fund That Flip) is an alternative investment platform that aims to make residential real estate investing more accessible. The platform offers crowdfunded deals with minimum investments as low as $1,000. Founded in 2014, Upright claims to have facilitated over $1.3B of real estate investments as of 2024.

    General Details 📜

    Status:Active, Legit
    Helps You:Invest Money
    Platform Type:Alternative Investment
    Opportunities:Residential Real Estate Investing

    Contact Info ☎️​​

    Socials:LinkedIn • Facebook • Instagram • Twitter • YouTube
    Emails:info@upright.us
    Phone:646-895-6090
    Support Pages:Contact • How It Works • Help Desk

    Company Details 🏢​​​

    Founded:2014
    Legal Name:Fund That Flip, Inc dba Upright
    Also Known As:Fund That Flip (formerly known as)
    Founders:Matt Rodak
    Headquarters:Cleveland, Ohio, United States

    Who Is Upright For?

    Upright is aimed at investors who are looking for an easy and accessible way to invest in residential real estate. With a minimum investment of only $1,000, it's a great option for new investors or those looking to diversify their portfolio.

    Requirements 🔎

    Minimum Age:18 years old
    Supported Locations:United States
    Supported Languages:English
    Supported Devices:Computer Browser, Smartphone Browser, Tablet Browser
    Other:Investors must be accredited

    How Does Upright Work?

    There's 1 type of user on Upright:

    • Investors

    Here's how Upright works for them:

    How Upright Works For Investors

    Upright investors can use the platform to invest in crowdfunded residential real estate with as little as $1,000. Multiple investment offerings are available to choose from, giving investors the ability to choose specific projects based on their preference, or to invest in series notes or managed funds.

    Key Points 🔑

    Costs / Fees:Most products are fee-free, but some investments do have AUM fees, which will be clearly stated upfront.
    Account Types:Non-Registered
    Deposit Options:ACH Transfer, Wire Transfer
    Minimum Deposit:$1000
    Pros:
    • Upright originates and underwrites every underlying loan on its platform.
    Cons:
    • $1,000 minimum investment.

    Getting Started 🔢

    Becoming an Upright investor is free. To get started, head over to the website and sign up for an account.

    During the sign up process, you'll need to verify that you're an accredited investor by providing your name, address, email, and other details.

    Once verified and approved, you can transfer funds from your bank account(s) to your Upright wallet. Once deposited, you're ready to invest.

    Get started now: Sign up here.

    Investing 📈

    Upright offers 3 primary investment products:

    • Borrower dependent notes (BDNs). Choose which individual real estate projects you want to invest in.
      • Minimum investment of $5,000.
      • 3-24 month terms.
      • Fixed interest rate and maturity date.
      • Avg. returns of 10.8%.
    • Pre-funding note fund (PFNF). Get exposure to multiple Upright projects by investing in the line of credit that finances every loan underwritten and originated by the platform.
      • Minimum investment of $1,000.
      • 3, 6, 9, or 12 months.
      • Fixed interest rate and maturity date.
      • Avg. returns of 10%.
    • Horizon residential income fund (HRIF). Invest in short-term residential mortgages originated by Upright.
      • Minimum investment of $15,000.
      • Minimum 12 month holding period.
      • Target return of 10%-13%.

    Pricing 🏷️

    Most products are fee-free, but some investments do have AUM fees, which will be clearly stated upfront.

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    Upright Videos and Images

    For Investors

    How It Works: Invest in Real Estate Online with Upright (Youtube Video)
    Upright website homepage
    Investment offerings dashboard on Upright
    Examples of some individual investment property offerings on Upright
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    Upright website homepage
    Investment offerings dashboard on Upright
    Examples of some individual investment property offerings on Upright
    ❮❯
    (click/tap to enlarge)

    Our Editorial Upright Review

    Rated 4.415 out of 5
    4.4/5

    What's This?

    ×

    This is our carefully calculated Finalized Editorial Rating. Use it to get a snapshot of a platform's overall quality. It's calculated based on all of the in-depth research and user interviews we've gathered on a platform. Learn more about our editorial review process.

    Is Upright Legit?

    We believe Upright (previously Fund That Flip) is legit. The platform has been operating since 2014, has plenty of positive reviews across the web, and has a clear, transparent website explaining it's products, how it works, and who's behind the platform. Overall, we have no reason to believe Upright is a scam.

    Green flags:

    • Operating since 2014.
    • Run by a legitimate U.S. corporation registered in Delaware.
    • Transparent website with clear information about how the platform works and what it offers.
    • Founders and other team members behind the platform are publicly shared.
    • Positive reviews across the web.

    Trust Rating:

    Rated 5 out of 5
    5/5

    What's This?

    ×

    This is our carefully calculated editorial Trust Rating. This rating gives you an idea of how trustworthy a platform is. It's calculated based on the age of the platform, company information, social sentiment, and more. Learn more about our editorial review process.

    Note: All research is done independently and could be wrong or change as new information is gathered. Please do your own due diligence.


    Is Upright Worth it for Investors? Is It a Smart Money Move?

    Upright offers a variety of residential real estate investments and has a solid track record of transparency and performance. Two things that might hold people back from using the platform are the accredited investor and $1,000 minimum investment requirements, but besides that, it's a good place to go for anyone looking to diversify their portfolios.

    Depositor Rating:

    Rated 3.83 out of 5
    3.8/5

    What's This?

    ×

    This is our carefully calculated editorial Depositor/Investor Rating. This rating gives you an idea of the overall quality of a platform's banking and/or investment services/products. It's calculated based on costs & fees, value, minimum deposit required, user experience, and more. Learn more about our editorial review process.

    Costs & Fees: 4/5

    What's the overall pricing (costs and fees) like for Upright Investors?

    Most investment offerings on Upright have no fees. When there are fees for an offering, you'll be able to see these before investing.

    Minimum Deposit: 3/5

    Does Upright have a minimum deposit amount for their accounts/investments?

    Upright has a required minimum deposit of $1000.

    Value: 4/5

    Is Upright worth the money for Investors?

    At the time of writing, Upright has a solid track record, delivering returns of around 10% on average.

    User Experience: 4/5

    How is the overall user experience for Upright Investors?

    Upright is only available via web browser, so there's no app available, but the web interface is fully accessible via mobile, tablet, or desktop and is clean and easy to use.


    Write Your Own Review!

    Upright Statistics

    General Platform Statistics

    $2.6B+

    Total Origination Volume

    $88.9M+

    Total Interest Paid

    30

    Avg. Investments Per Investor

    5,063

    Number of Repaid Loans

    $1.3B+

    Total Invested

    Data as of March 26, 2024 • Sources: Upright

    Upright Reviews From Investors

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