Word-of-Mouth Marketing (Opportunity Overview)
Word-of-mouth marketing (aka WOMM, WOM marketing, or word-of-mouth advertising) involves spreading awareness about a product or service by getting people to talk about it. For example, one form of word-of-mouth marketing may involve setting up a "selfie stand" that encourages customers to post about your business on social media. This type of marketing is powerful as it feels much more natural and trustworthy vs. something like paid advertising.
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Platforms With Word-of-Mouth Marketing Opportunities
Drop is a mobile rewards platform where members can earn money with automatic cashback (in-store and online), surveys, and more. Businesses can partner with Drop to take advantage of the platform's advertising and market research solutions. Founded in 2015, Drop claims to have over 5 million members and over 500 brand partners (including Amazon, Starbucks, and Uber).
Seated is a mobile rewards platform that offers members a way to earn cashback at a variety of restaurants in major U.S. cities. Restaurateurs can use the platform to advertise their restaurant and get customers in the door by offering incentives. Founded in 2017, Seated has reportedly driven over $37M in revenue to over 1k partnered restaurants.
Honey is a rewards platform that helps online shoppers save money with cashback offers, promo codes, price drop alerts, and more. Founded in 2012, the platform was acquired by PayPal in 2019 and claims to have saved its members over $1B across 40,000+ different stores.
TopCashBack is a rewards platform that offers primarily online cashback deals at over 7,000 retailers, including Walmart, Amazon, and more. Founded in 2005, the platform claims to serve over 18 million members worldwide and strives to be the most generous cashback platform on the web.
BeFrugal is a rewards platform that offers cashback deals at over 5,000 retailers, including Amazon, Walmart, Sephora, Best Buy, and more. Members can also use the site to find money-saving coupons and deals. Founded in 2009, the platform claims to have saved members over $136M.
Caddle is a crowdsourcing platform that connects brands with Canadian consumers for market research purposes. Consumers are incentivized with rewards for receipt scans, survey answers, and more, while brands can use Caddle to access data, conduct custom campaigns, and gather fresh product reviews. Founded in 2015, the platform claims to have over 10k daily active users and has worked with brands like Walmart, P&G, Pepsi, and more.
Tip: Find more platforms with Word-of-Mouth Marketing opportunities on our platform discovery tool.
