Performance-Based Advertising (Opportunity Overview)
Performance-based advertising is a type of advertising model where advertisers pay based on the performance or results of their ad campaigns rather than paying a fixed fee upfront. For example, paying for each click an ad receives is a type of performance-based advertising. Other types include cost-per-action (CPA), paid-to-click (PTC), and more.
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Platforms With Performance-Based Advertising Opportunities
Drop is a mobile rewards platform where members can earn money with automatic cashback (in-store and online), surveys, and more. Businesses can partner with Drop to take advantage of the platform's advertising and market research solutions. Founded in 2015, Drop claims to have over 5 million members and over 500 brand partners (including Amazon, Starbucks, and Uber).
Seated is a mobile rewards platform that offers members a way to earn cashback at a variety of restaurants in major U.S. cities. Restaurateurs can use the platform to advertise their restaurant and get customers in the door by offering incentives. Founded in 2017, Seated has reportedly driven over $37M in revenue to over 1k partnered restaurants.
Honey is a rewards platform that helps online shoppers save money with cashback offers, promo codes, price drop alerts, and more. Founded in 2012, the platform was acquired by PayPal in 2019 and claims to have saved its members over $1B across 40,000+ different stores.
ShopBack is a rewards platform where members can earn cashback by shopping online and in-store. Merchants can partner with the platform to advertise their stores and products to shoppers. Founded in 2014, ShopBack claims to have paid out over $304M in cashback across 15k partnered merchants.
Shopkick is a mobile rewards platform where members can earn money by visiting stores, scanning barcodes, making purchases, and more. Brands and retailers can utilize the platform's advertising solutions to promote their products and locations. Founded in 2009, Shopkick is owned and operated by Trax, which acquired it in 2019.
Media.net is a contextual ad network that connects website owners with advertisers, primarily through the Yahoo! Bing Network. Founded in 2010, the platform claims to serve over 125B ads per year to a network of over 21k publishers and 500k websites.
Tip: Find more platforms with Performance-Based Advertising opportunities on our platform discovery tool.
