Cost-Per-Action Advertising (Opportunity Overview)
Cost-per-action (CPA) advertising is a performance-based advertising model where advertisers pay for a specific action or desired outcome that a user takes after interacting with an ad. For example, an advertiser may run a CPA ad where they only pay when a user lands on their website and makes a purchase. Other forms of CPA advertising goals may include completing a form, signing up for a newsletter, downloading an app, or similar.
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